I'm not sure how advertisers decide if/when to provide captioning with their commercials, but when they don't, they must lose out on thousands (maybe millions?) of Deaf & hard of hearing people who may benefit from the product they're trying to sell.
Wouldn't it make more sense to shell out the extra $ for closed-captioning with the hope of earning more $ when a larger demographic can read the said captioning???
Or am I over-reacting here?
I know I am fortunate enough to sometimes be able to hear what is being said on television & don't need to always read the captions, but what about the people who can't?
Just some food for thought.....